8 mins

Native mobile ad landscape

I’m tired of seeing banner and interstitial ads popping up every minute on mobile. They’re bunch of traditional web IAB units forced into tiny little screens, resulting in horrible user experience. Surely, there must be better ways to advertise on mobile apps. As I’ve dug deeper into the mobile ad landscape, I learned that 1) ...

1 min

New Chapter

I entered Nanotechnology Engineering program in 2008 only to realize that I had no interest in any of my courses, nor the nano-related research careers. School work kept me busy, but I started to drift along without any purpose. In my first co-op in Summer 2009, I was left to work at Dairy Queen flipping ...

6 mins

Tinder Breakdown

This is the first of my product breakdown articles where I attempt to dive into what makes the product popular and engaging. The premise of Tinder is stupid simple. User flips through nearby women (or men), and swipes left to reject or right to like. Once two people mutually like one another, they are notified ...

4 mins

Principles – 2014/03

Principle: a fundamental, primary, or general law or truth from which others are derived At the beginning of my undergrad years, I was clueless. I didn’t have strong values. I didn’t know what type of a man I wanted to be. I didn’t carry any conviction. I didn’t know how to get from point A to B. I didn’t know how to win.Looking back, I lacked principles. Although ...

4 mins

I’d Like to Buy Time

I’d like to buy time. I would love to outsource everything in my life that I don’t like doing and things I’m not good at (and without a desire to improve on). These include cooking, cleaning, driving, washing clothes, cleaning email inbox, paying bills, filtering junk contents online, and few other things. I would rather spend ...

1 min

Free Dropbox Storage via Adwords Referral Campaign

For every new member that joins and installs Dropbox via your ‘referral’ link, Dropbox awards 500MB of extra storage to your account – for up to 16GB. To take advantage of this, I created a Google Adwords campaign with a url: dropbox.com/referrals/ as shown below. But really, clicking the ad takes the person to my ...

5 mins

Winner of Social Networks in 2023 – Google Logic

Recently, there was a scholarship hosted on Collegefeed. It awarded one student based on his/her essay predicting the winner of social networks in 2023 (max 3 pages). I really wanted to think about the answer from two contrasting point of views: Google and Facebook. Personally, I believe that one of these two companies will prevail ...

2 mins

PM Interview – Design Question Framework

A key part of PM interviews is the product design question: “How would you design/build X for Y customers’. What the interviewer is really asking for is a proof that you are good at thinking of, prioritizing, and designing features. I find it a lot easier to answer these questions if you have a framework ...

3 mins

Advice to Undergrads on Finding Your Dream Co-op/Career

Original piece I wrote for a student-blog called Teckwarp: http://teckwarp.com/featured-students/featured-student-sisun-lee-about-switching-programs-and-finding-my-passion/ I came to the University of Waterloo in 2008 as a Nanotechnology Engineering undergrad. After two years of studies, I decided to switch into Systems Design Engineering, repeating second year. At this point, I had no relevant co-op experience, and I was trying to get ...

2 mins

Impact is the New Sexy

A recent article I read on HBS argued that in order to attract new grads today, firms needed to start hiring like a start-up. I think there is a fascinating shift in today’s youth market. Deloitte CEO Barry Salzberg summarizes it best: “that millennials are increasingly thinking of finance, consulting, and corporate jobs as a ...